Ashley Hewson

Ash led Serif as Managing Director — and later CEO — for 27 years, steering it from a desktop software house to the creator of Affinity Designer, Photo, and Publisher before Canva acquired the company in 2024 for approximately $380 million.
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Ashley Hewson: Design Software, Creative Tools & Empowering Artists
Ashley Hewson leads creative software development at Serif, the company behind Affinity Designer and Affinity Photo. His work focuses on building tools that help artists and designers bring ideas to life. By creating alternatives for creative professionals, Ashley’s journey highlights the relationship between technology and artistic expression. His work shows how thoughtful software design can…

Ashley Hewson

Tammy Coron

Tim Mitra